Last updated January 20, 2025

This Cookie Policy explains how Redwood MSO LLC doing business as Smile Partners USA (“Smile Partners USA”, “Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our websites at https://www.smilepartnersusa.com/, (“Websites” or “Online Properties”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. We may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites function, or to function more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, Redwood MSO LLC) are called “first party cookies”. Cookies set by other parties are called “third party cookies”. Third party cookies enable features or functionality d on or through the website that are provided by third parties (e.g. like advertising, interactive content and analytics). Third party cookies allow those setting them to recognize your computer when it visits not only the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate (“Essential Cookies”). Other cookies enable us to track and target the interests of our users to enhance the experience on our Online Properties. As described in more detail below, third parties serve cookies through our Websites for advertising, analytics and other purposes. See the section “Analytics and customization cookies” below for more information.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our Websites. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. The way in which you can refuse cookies through your web browser controls vary from browser-to-browser. Therefore, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The primary types of first- and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name: _ga
Purpose: It records a particular ID used to come up with data about website usage by the user.

It is a HTTP cookie that expires after 2 years.

Provider: .smilepartnersusa.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days

 

Name: _gid
Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website

usage by visitors. It is a HTTP cookie type and expires after a browsing session.

Provider: .smilepartnersusa.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 day following browsing session

 

Name: #collect
Purpose: Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep

track of the visitor across marketing channels and devices. It is a pixel tracker type cookie

whose activity lasts within the browsing session.

Provider: www.smilepartnersusa.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session

 

Name: _dc_gtm_UA-#
Purpose: Google Tag Manager uses it to control how a Google Analytics script tag loads.

This is a HTTP cookie whose data is deleted after a session.

Provider: .smilepartnersusa.com
Service: Google Tag Manager View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 minute

 

Name: _gat#
Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that

lasts for a session.

Provider: .smilepartnersusa.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 minute

 

Name: 881910090/
Purpose: __________
Provider: www.smilepartnersusa.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session

 

Name: vuid
Purpose: Used by Vimeo player to check if certain features or preferences have been selected by the

user on websites with embedded videos from Vimeo.

Provider: .vimeo.com
Service: Vimeo View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days

 

Advertising cookies:

Name: tr/
Purpose: Meta tracking pixel used to identify visitors for personalized advertising.
Provider: www.smilepartnersusa.com
Service: Meta View Service Privacy Policy
Country: Ireland
Type: pixel_tracker
Expires in: session

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: fr
Purpose: Used by Meta to collect a unique browser and user ID, used for targeted advertising.
Provider: https://sustainability.atmeta.com/policy/
Service: Meta Privacy Center Cookies Policy
Country: Ireland
Type: server_cookie
Expires in: 2 months 29 days

 

Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 year 11 months 29 days

 

Name: ga-audiences
Purpose: Used by Google AdWords to re-engage visitors that are likely to convert to customers
based on the visitor’s online behavior across websites
Provider: www.smilepartnersusa.com
Service: AdWords View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session

 

Name: _fbp
Purpose: Meta tracking pixel used to identify visitors for personalized advertising.
Provider: .smilepartnersusa.com
Service: Meta Privacy Center Cookies Policy
Country: United States
Type: http_cookie
Expires in: 2 months 29 days

 

Name: _gcl_au
Purpose: Used by Google AdSense for experimenting with advertisement efficiency a
cross websites using their services.
Provider: .smilepartnersusa.com
Service: AdSense View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 2 months 29 days

 

Name: test_cookie
Purpose: A session cookie used to check if the user’s browser supports cookies.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 15 minutes

 

Name: a
Purpose: Registers a unique ID that identifies a returning user’s device. The ID is used for targeted
ads.
Provider: www.smilepartnersusa.com
Service: Cox Digital Solutions (Fomerly Adify) View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: Session

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when you have visited our Websites or opened an e-mail from us. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do we use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Websites’ Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do we serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. You should therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:

Redwood MSO LLC
800 Kirts Blvd
Troy, MI 48084
United States
Phone: (248)429-2229

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